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SAP Emarsys unveils AI Product Finder

SAP Emarsys

With Generative AI now taking center stage across many industries, SAP Emarsys is reaffirming its decade-long AI heritage through the announcement of new AI tools designed to empower marketers and new industry-leading research into AI.

AI Product Finder from SAP Emarsys will help brands in personalizing the customer experiences by more customised product recommendations. The new Product Finder was previewed at the SAP Emarsys Power to the Marketer event at Josette, Dubai. It is a response to a significant rise in consumer demand for artificial intelligence (AI) in commerce, as 91% of UAE shoppers think AI has improved their retail experiences.

Recognizing the crucial role of AI, SAP Emarsys is excited to announce a pilot for its innovative AI Product Finder. Alongside its AI Subject Line Generator, this marks the beginning of a series of AI-powered solution updates to be unveiled at the company’s annual Omnichannel Masterclass virtual event for marketers, on June 12th and 13th.  

Maintaining rigorous data privacy standards, SAP Emarsys reiterates its commitment to the UAE’s Personal Data Protection Law (PDPL) in tandem with the recently passed EU AI regulations. According to Marwan Zeineddine, MD of SAP UAE, “Ensuring customer privacy and fostering trust are integral to our work with AI. During our recent AI focus group, several top brands expressed concerns about data usage and AI in marketing. Our continued research indicates that consumers and marketers share these concerns. SAP Emarsys is dedicated to upholding the highest standards of effective and efficient data privacy, while strongly advocating for new regional and global Acts.”

The AI Product Finder will enable intuitive search of a brand’s extensive product catalog, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns. Provided as an out-of-the-box solution for email marketing campaigns, the new Product Finder is designed to revolutionize how marketers find and recommend relevant products. Marketers are empowered to work more efficiently by scaling creation of highly curated product content that improves message relevancy and engagement. 

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