du partners with HPE to deliver next level Customer Experience


du will leverage HPE’s portfolio of intelligent edge, cloud and as-a-service solutions to give customers consistent and unified control, allowing them to focus on innovation.

Hewlett Packard Enterprise (HPE) has signed a partner agreement with du to expand its digital transformation solutions offering. Through this collaboration, du aims to advance its position as a leading reseller and managed services provider for next-gen technologies.

du is focused on enhancing customer experience, driving business growth and scaling their service provider capabilities to address the local business needs of enterprise and public sector customers. This partnership with HPE will enable du to modernize and scale their capabilities, create new services to solve local market challenges and requirements, and support customers throughout their digital transformation journey. 

“Strengthening our partnership with du will be vital to our strategy of providing our customers in the UAE with more flexibility and choice,” said Ahmad Alkhallafi, managing director, Emirates & Africa, Hewlett Packard Enterprise. 

“From the edge to the cloud, we possess the ability to proactively identify and address challenges, while offering expert guidance for ongoing improvements. Our unwavering commitment is to continuously support our customers as they innovate and shape their successful futures,” said Fahad Al Hassawi, Chief Executive Officer, du. 

As an official managed service provider and cross portfolio reseller for HPE solutions, du will work closely with HPE to address digitalization, hybrid cloud, data and AI, as well as edge requirements. The organization will be able to leverage the global HPE Partner Ready ecosystem, solutions, and services to create new value opportunities and reduce time to market.

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