Driven by their shared values of consistently reaching for new excellence and pushing boundaries of what is possible, the two companies will combine their respective design philosophies to create high-end smart devices and offer customers a luxury user experience in the world of electronics.
HONOR and Porsche Design have announced a strategic partnership. Both brands are united by the vision of creating innovative products that combine exceptional and functional design with cutting-edge technology. Porsche Design brings its unique design expertise and decades-long experience in the luxury segment into this collaboration.
“The exclusive partnership with HONOR is a milestone for the further expansion of Porsche Design’s iconic electronics product portfolio. With HONOR we have found the perfect brand partner to drive innovation and offer our customers exciting new products that perfectly combine exceptional design and outstanding performance. We share the same goal to become leaders in the modern luxury segment of smart devices,” said Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group.
“HONOR’s human-centric design melds with Porsche Design’s brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle of tech enthusiasts and Porsche aficionados alike. This long-term collaboration between HONOR and Porsche Design opens exciting new opportunities to bolster our growth in markets around the world,” shared George Zhao, CEO, HONOR.
By fusing innovative technology, pioneering product concepts, and timeless aesthetics, the two brands look forward to bringing cutting-edge innovation and premium purist design to the world of luxury smart devices. The first jointly developed smart device between HONOR and Porsche Design will be unveiled in January 2024 in China.
