More than 400 partners have registered for the initiative, which combines commercial enablement, technical training and ecosystem expertise across EMEA.
Westcon-Comstor is strengthening AI capabilities across its Cisco partner ecosystem through its Secure Artificial Intelligence Learning (SAIL) programme, designed to help channel partners convert growing enterprise AI demand into business opportunities.
Developed by the distributor’s Cisco-focused Comstor business, the programme combines sales enablement, technical training and practical insights from real-world AI deployments. It also provides access to expertise across the AI ecosystem, including consulting and digital services specialist SoftServe.
SAIL is aimed at partners across Europe, the Middle East and Africa (EMEA), helping them build AI expertise, improve customer engagement and accelerate the delivery of AI-ready infrastructure solutions.
More than 400 partners have registered for SAIL sessions since its launch, reflecting increasing demand for AI-focused training across the channel. Initial sessions have covered NVIDIA AI Blueprints, with future modules expected to address additional AI use cases and infrastructure requirements.
“SAIL brings together practical business enablement, technical training and expertise from across the AI ecosystem, giving partners the confidence to deliver successful AI solutions.”
— David Blackburn, EMEA Architecture Lead, AI Ready Data Centre, Westcon-Comstor
The programme seeks to bridge a skills gap among partners as organisations explore AI to improve productivity, operational efficiency and business growth. By bringing commercial and technical learning together, Westcon-Comstor aims to help partners develop stronger customer propositions and build services-led revenue opportunities.
“AI represents a huge growth opportunity for the channel, but many partners are still developing the commercial and technical skills needed to take advantage of it,” said David Blackburn, EMEA Architecture Lead, AI Ready Data Centre at Westcon-Comstor.
SAIL forms part of Comstor’s broader strategy to equip Cisco partners with the capabilities and expertise required to address emerging technology opportunities and deliver high-value AI solutions.
