Beyond ONE appoints Nisreen Shocair as CEO for MEA


Following its recent acquisition of Virgin Mobile Middle East and Africa (VMMEA), Beyond ONE, the TMT-sector (technology, media, telecommunications) investment and operations company, has announced the appointment of Nisreen Shocair as Chief Executive Officer for Middle East and Africa. Overseeing both Virgin Mobile and Friendi Mobile brands in the UAE, Saudi Arabia, Oman and Kuwait, Shocair will be responsible for driving and developing the next phase of the organisation.

Group CEO of Beyond ONE, Markus Tagger said, “Nisreen is a future-forward thinker and leader with a track record of successful cross-sector transformation and business growth. We are delighted to be working with her as leader on Beyond ONE Middle East and Africa, and our first of many acquisitions in growth markets around the world.”

Of her appointment at Beyond ONE, Shocair said, “The number of women leading large tech companies remains a rounding error. With Beyond ONE, we will bring more visibility to the industry for tech talent and entrepreneurs, especially women, both regionally and globally.

“We are an equal opportunity employer with a clear vision focused on cultivating and growing talent across multiple sectors and categories – beyond just one telco, beyond just one region and beyond just one vertical. I’m excited to realise a vision that brings creativity, community and connectivity together, while maintaining a great experience, greater personalisation, and even greater hyper-localisation.”

A bold and seasoned leader spanning geographies and sectors, Shocair has built a career at the intersection of technology, entertainment, fashion, retail and sustainability in the United States, UK, Germany and the Middle East. Most recently, she was the CEO of YOOX NET-A-PORTER Group in the Middle East. As President of Virgin Megastore for MENA, Shocair led the organisation’s radical transformation across nine markets.  

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