Artificial Intelligence NEWS

Salesforce unveils the New Einstein 1 Platform


AI is powering the next generation of all Salesforce CRM applications with Einstein Copilot – a conversational AI assistant, safely grounded in business and customer data.

Salesforce has announced the Einstein 1 Platform, which features major advancements for Salesforce Data Cloud and Einstein AI capabilities, all built on Salesforce’s underlying metadata framework. A trusted AI platform for customer companies, the Einstein 1 Platform gives companies the ability to safely connect any data to build AI-powered apps with low-code and deliver entirely new CRM experiences.

“A company’s AI strategy is only as good as its data strategy. We pioneered the metadata framework nearly 25 years ago to seamlessly bridge data across applications. It’s the connective tissue that fuels innovation. Now, with Data Cloud and Einstein AI native on the Einstein 1 Platform, companies can easily create AI-powered apps and workflows that supercharge productivity, reduce costs, and deliver amazing customer experiences,” said Parker Harris, Co-Founder and CTO, Salesforce. 

Salesforce’s original metadata framework helps companies organize and understand data across Salesforce applications – the equivalent of having a common language so different applications built on the core platform can communicate with each other. It now creates a unified view of the data across an enterprise regardless of how that data is structured in disparate systems by mapping it to the Salesforce metadata framework.

This allows organizations to customize every user experience and action their data using a variety of low-code platform services – including Einstein for AI predictions and content generation; Flow for automation; and Lightning for user interfaces. These customizations are instantly available to the rest of the organization’s core applications without having to write costly and brittle integration code.

Additionally, Salesforce delivers automatic upgrades three times per year, and the metadata framework prevents any integrations, customizations, or security models from breaking. Organizations can easily add, extend, and build on top of Salesforce as the platform evolves.

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