SolarWinds announce new Head of Channel Sales APJ


We are eager to work with our partners to help them connect the dots and unlock the true potential of the SolarWinds full-stack observability suite, which will benefit our joint customers tremendously.

SolarWinds has appointed Sukhdeep Singh as the head of channel sales for Asia-Pacific and Japan (APJ). Singh will be responsible for developing the region’s SolarWinds channel business and strategic partner alliances, spearheading the company’s ongoing channel strategy to further enhance and grow SolarWinds regional presence in the IT operations management (ITOM) software business.

“Sukhdeep’s invaluable experience in developing and managing channels business and strategic partner alliances, coupled with an in-depth understanding of enterprise software sales in the APJ region, makes him the ideal candidate for the position. We’re thrilled to have him on board and look forward to him fostering greater synergies with channel partners and customers, driving sales, and strengthening our in-market relationships,” said Bharat Bedi, Managing Director, SolarWinds APJ.

With nearly three decades of industry experience across sales, business development, strategic planning, channel sales, and alliances, Singh joins SolarWinds to build and nurture a progressive partnering rhythm to set the base for cultivating an extensive channel partner ecosystem in APJ.

“The decision to join SolarWinds is a tremendously exciting one since it offers me a unique opportunity to significantly further the SolarWinds growth strategy working with partners. Simple tenets of integrity, consistency, and transparency help foster long-term profitable business relationships. SolarWinds is evolving into a full-stack observability software company, helping customers reduce time to detect and resolve IT operations issues,” said Singh.

Before joining SolarWinds, Singh held senior APJ executive positions with Oracle and Blue Yonder. His deep and long-standing relationships with a diverse set of partners in APJ, including global systems integrators, big consulting and advisory firms, distributors, value-added resellers, MSPs, and cloud partners, will inevitably be favorable and valuable for his new endeavor.

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