ServiceNow transform its Partner Program


The company unveiled a multi-year vision and evolution of the ServiceNow Partner Program to support $500 billion market opportunity including Partner Development Fund. 

ServiceNow’s expansive partner ecosystem is critical to helping joint customers realize the full value of the Now Platform. To help partners meet this demand, ServiceNow is investing in new initiatives to facilitate and expand partners’ expertise, differentiate their skills, and maximize their unique contributions.

Towards the same, ServiceNow has announced a major partner program transformation to further partner growth and customer success. The multi-year vision is designed to support the $500 billion market opportunity for the Now Platform and associated partner services with a redesign of the company’s partner program that includes a new Partner Development Fund among other incentives and benefits.

“The vision for ServiceNow partners is that they should be treated as co-creators of value, and as co-pilots on our journey to becoming the platform for digital business. Our reimagined Partner Program creates unbounded opportunity for partners to expand and collaborate with ServiceNow well beyond where we can go alone. We are investing in partner success, championing their expertise, and giving them flexibility to drive exponential value with our platform,” said Erica Volini, Senior VP- Alliances and Channel Ecosystem, ServiceNow. 

ServiceNow is creating four new, distinct modules in which partners can choose to participate: Build, Consulting & Implementation, Resale, and Service Provider. Through these modules, partners will be able to better align with the unique roles and routes-to-market within the ServiceNow ecosystem.

ServiceNow has announced new partner incentives. All qualifying partners will now have access to a new Partner Development Fund, a co-funded investment program, as well as simplified discounts and rebates that will help to speed up growth and profitability.

ServiceNow is rolling out an improved partner portal making it easier for partners to work directly with ServiceNow, and an improved “partner finder” enabling customers to find the right partner to best suit their business needs by region, industry, or domain expertise.

Speaking about the program Kerry Kreighbaum, Senior Vice President, Strategic Alliances, NTT DATA said, “ServiceNow’s new Partner Program will be an invaluable asset in helping NTT DATA to meet our clients’ needs and continuing to scale and optimize our ServiceNow practices. The program is streamlined, easy to understand, and puts their partners first. We are honored to be a part of this next phase of ServiceNow’s growth as we continue to fundamentally change how business is done, together.”

The new ServiceNow Partner Program will be available for all partners beginning March 6, 2023.

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