New Middle East office cements the company’s commitment to the region and will help organizations use the cloud and AI to build customer loyalty and drive business outcomes.
Genesys has opened a new office in Riyadh, marking its latest milestone for its investment in the Kingdom of Saudi Arabia. This new location expands the company’s regional presence and will enable Genesys to equip organizations of all sizes and industries in the Gulf Cooperation Council (GCC) states with the technology they need to improve operational efficiency, enhance customer experience and drive innovation.
The all-in-one Genesys Cloud platform has multiple AI capabilities that combine voice, digital and workforce engagement management in one, easy-to-use solution, helping organizations orchestrate personalized end-to-end experiences at scale. Genesys Cloud powers differentiating experiences for its more than 5,300 customers worldwide, including organizations in the Middle East across major sectors such as financial services, oil and gas, healthcare, and travel.
“Opening our new office in Saudi Arabia is just one representation of the importance of the region to Genesys. Many elite Saudi Arabia and GCC-based organizations already trust Genesys to help them deliver experiences that drive loyalty and set them apart in their industries. We’re expanding our presence in the region to enable more Saudi companies to maximize the potential of the cloud and AI to orchestrate seamless experiences, allowing them to meet consumers on the channels of their choice and personalize engagement for stronger business outcomes,” said Tony Bates, CEO and Chairman, Genesys.
“Saudi Arabia has actively invested in cloud and digital transformation initiatives to accelerate its economic diversification and technological advancement. Through our deepened investment and customer base, Genesys is poised to play a vital role in helping the region progress its ambitious Vision 2030 plan, which includes a strong focus on digitalization, building a knowledge-based economy and improving the lives of its citizens,” said Ahmad Sidawi, Country Manager of Saudi Arabia and Bahrain, Genesys.
In recent years, the Saudi Arabia government has launched initiatives, such as the National Transformation Program (NTP) and the Saudi Cloud First Policy to promote the use of cloud services and enhance digital capabilities across various sectors. Additionally, establishing the Saudi Cloud Computing Association and the Saudi Data and AI Authority (SDAIA) further highlights the country’s commitment to digital innovation.