Strategic plans and numbers were revealed at the Annual Sales Meet in Dubai.
Starlink has announced its ambitious plans to achieve 40% of the MEA market share in 2024. This will position StarLink as the leading distributor with the largest market share in cybersecurity across the Middle East and Africa accentuated by the superior technologies and delivery expertise compared to the competition.
Commenting on the 2023 achievements and roadmap for 2024, Nidal Othman, CEO – StarLink said, “The success of 2023 was a remarkable year with a YoY growth of 26%. As we look forward, we are close to achieving the 40% market share mark which will be a significant achievement and all our efforts would be towards realising this major milestone. We bear the responsibility of guiding our customers in adapting to this evolving landscape in every step of the way, ensuring the security of their data and infrastructure.”
2024 SKO witnessed the launch of new initiatives channelled to enhance business opportunities for the StarLink stakeholders – vendors, partners, and customers. These latest initiatives will expedite the transformation of specialised channel partners to MSSPs, leverage cloud solutions and advocate for vendor MSSP offerings.
Commenting on the SKO success, Mahmoud Nimer, President, StarLink mentioned, “Sales Kick-Offs (SKO) are not only emotionally charged but also infused with a profound sense of power and team spirit. In that context, StarLink embodies collective efforts and innovation is in our DNA. Acting as the guiding light for our channel, our Sales and Technical teams will empower them to venture into newer markets, improve their capabilities, and expand their business.”
StarLinks will also delve into untapped markets and mid-market segments by leveraging on the commercial channel expertise to cater to the commercial business needs of vendors. Lastly continue to position integrated solutions and foster technology collaborations to bring robust integrations and enhance customer experience.