Acquisition strengthens NTT DATA’s AWS capabilities and expands its footprint in a rapidly growing regional cloud market.Zero&One adds award‑winning expertise, nine AWS competencies, and deep cloud‑native experience.
NTT DATA has acquired Zero&One, one of the Middle East’s leading AWS Premier Tier Services Partners. The acquisition boosts NTT DATA’s cloud transformation capabilities and positions the company to capitalize on the region’s fast‑expanding cloud services market.
Founded in 2017, Dubai‑headquartered Zero&One has rapidly grown into a top regional consultancy with nine AWS competencies, including the AWS Generative AI Competency. The company was named AWS MENA Consulting Partner of the Year 2025, in addition to receiving two major EMEA awards: Rising Star Partner of the Year (Consulting) and Design Partner of the Year.
“Zero&One’s expertise strengthens our ability to deliver the speed, scale and technical depth clients need in today’s cloud‑first environment.” — Burcak Soydan, Managing Director, Middle East, NTT DATA
Saudi Arabia’s cloud market alone reached USD 4.77 billion last year and is forecast to more than double by the early 2030s, with AWS set to launch a new AWS Region in the Kingdom in 2026. The acquisition strengthens NTT DATA’s presence across this high‑growth landscape.
“Joining NTT DATA is the natural next step in our growth journey,” said Ali El Kontar, CEO of Zero&One. “Our teams share a commitment to innovation and client success, making this an ideal partnership.”
With Zero&One’s capabilities integrated, NTT DATA will offer comprehensive services across cloud migration, application modernization, cloud‑native development, analytics, and AI solutions to clients across the Middle East and Africa.
