Logsquare to help Addverb expand in the Middle East


The partnership will allow both companies to leverage their expertise and offer premium automation solutions to their customers.

Addverb has partnered with Logsquare to expand its presence in the Middle East, especially GCC and Iraq markets. The partnership will primarily focus on integrating Addverb’ Autonomous Mobile Robots (AMRs) portfolio along with software like Fleet Management System (FMS) into Logsquare’s total solutions for their customers.

“We are thrilled to partner with Logsquare to expand our reach in the GCC and Iraq markets. After opening our own office in Dubai for total solutions headed by Varun Visruthan, we are excited to also offer our mobile portfolio to a renowned partner like Logsquare to accelerate our growth in this region. We are eager to collaborate with them as their expertise in logistics and integration will complement our expertise in automation and robotics, allowing us to offer a comprehensive solution to our customers,” said Pieter Feenstra, CEO, Addverb EMEA. 

When asked about the importance of this partnership, Jacques Adem, Managing Director, Logsquare shared, “Logsquare is seeking to enrich its solutions and product portfolio with Addverb’s AMRs. This will enable us to further boost our offerings and combine applications. The main value addition will be on our client side in MENA whereby we will be able to join the differentiators of both entities, local engineering and execution capabilities paired with reliable cutting-edge technology.”

Addverb’s expertise lies in delivering end-to-end intralogistics automation solutions based on Industry 4.0, IoT, and robotics. The company offers combinations of fixed and mobile automation systems powered by robust enterprise software, to serve clients across a multitude of industries. Whereas, Logsquare possesses local engineering and implementation expertise and provides comprehensive integrated solutions, as well as consulting services to optimize logistics operations. 

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