The company plans to augment its offerings by incorporating one-to-one tutoring services and expanding to more universities in KSA demonstrating a commitment to addressing the specific needs of students.
Baims has acquired Orcas Edtech to capture the flourishing $100 billion education market in the Middle East and North Africa (MENA) region. This transformative consolidation establishes Baims and Orcas as the go-to provider of a holistic and adaptive EdTech platform, catering to both K12 and university learning.
Baims, founded by Yousef AlHusaini & Bader AlRasheed acquired Orcas, founded by Hossam Taher & Amira El Gharib in a 100% acquisition deal.Together, Orcas and Baims have raised over $11 million, backed by prominent investors including Access Bridge Ventures, Algebra Ventures, NFX Ventures, AlWazzan Educational Group, Rasameel Investment Company, Seedstars International Ventures, and AK Holding, establishing the new consolidated company as the number one EdTech player to watch in the MENA region.
“By acquiring Orcas Tutoring, we are not just expanding our reach; we are redefining the EdTech landscape in MENA. This consolidation enables us to offer a comprehensive learning experience, combining our online tailored recorded courses with Orcas Tutoring’s personalized one-to-one tutoring platform,” shared Yousef AlHusaini, CEO, Baims.
Baims specializes in providing online tailored recorded courses for university students in Saudi Arabia, Kuwait, Bahrain, and Jordan. The acquisition of Orcas signifies a strategic move to further enhance their offerings by incorporating Orcas’ personalized tutoring services into their platform, creating a well-rounded and adaptable educational experience for students across the MENA region.
“Our aim is to establish product and market synergies by introducing personalized K12 tutoring services in the GCC and subsequently expanding our portfolio to cater to the diverse needs of university students,” added Hossam Taher, CEO, Orcas Tutoring.
While expanding in the GCC is Baims’ plan, focusing on the growing Saudi Arabian market is a priority. Recognizing Riyadh as the future startup hub of the region where the government is investing a significant amount in emerging talents, Baims aims to solidify its presence in this dynamic market.
This strategic acquisition presents Baims with the valuable opportunity to augment its workforce with seasoned professionals boasting over 35 years of combined experience in the EdTech space. Joining the Baims team alongside Hossam Taher as Chief Strategy Officer and Amira El Gharib as Chief Operations Officer are Shams Adly, Orcas’s Chief Marketing Officer, and Mohammed Khalaf, Orcas’s Chief Technology Officer. Their inclusion in Baims’ leadership is set to drive further advancements in the venture.
Baims also envisions contributing to job creation in the MENA region. “Our goal is not only to solve the education problem but also to create more job opportunities in KSA, Kuwait, EG, UAE, and Jordan. We aim to provide educators with a chance to make a meaningful impact and improve their incomes,” noted AlHusaini.
