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SAP to help Al Masaood in Digitization journey

Al Masaood

Al Masaood’s aim to become an intelligent enterprise will also see the deployment of RISE with SAP to benefit from cloud computing strategies as well as S/4HANA Private Cloud Edition for enterprise resource planning.

Al Masaood Group has initiated its transforming journey into an intelligent enterprise through the deployment of cloud-based solutions from global technology company SAP. With a specific focus on the automotive, industrial, and property teams, SAP’s solutions will help Al Masaood Group to get a single source of real-time information across its entire enterprise, automating and centralizing key business processes for greater efficiency and more informed decision-making.  As human capital development is a key priority for the Group, Al Masaood will also deploy SAP SuccessFactors to help reduce manual HR processes and create a holistic view of its growing workforce, from recruitment to career development and succession planning.

“All of the sectors in which we operate are highly competitive, and SAP’s embedded industry expertise was a major factor in Al Masaood Group’s decision-making. In areas of our business such as customer experiences, human capital, financial processes, and reporting, we anticipate significant cost savings through automation, deployment of AI-enabled processes, and a single, centralized view of our entire organization so we can quickly capitalize on new growth opportunities and make real-time, informed business decisions,” said Meiraj Hussain, Head of Corporate Support, Al Masaood Group. 

“Highly diverse conglomerates such as Al Masaood Group present significant opportunities for SAP to leverage our decades of industry-specific and regional expertise to optimize business processes and enhance operational efficiency. With a commitment to empower and transform each aspect of its organization through technology, Al Masaood Group is set to become one of the UAE’s most innovative private sector organizations,” said Sergio Maccotta, Senior Vice President, Middle East Africa, South, SAP. 

Another area of joint focus for Al Masaood Group is sustainability, with the trading organization delivering a wide range of innovative and sustainable industrial solutions, such as eco-friendly modular buildings, mobile solar applications, solar-powered EV charging units, and hydrogen system development.

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