Salesforce Partners Recognised for Growth and Success in Middle East


This year, the awards included two entirely new categories, Digital Partner of the Year and Data & AI Partner of the Year, reflecting the growing importance of digital applications and artificial intelligence to transformation.

Salesforce recently concluded the ‘Middle East Partner Awards’ event in Dubai. As part of Salesforce World Tour Essentials Dubai, the event gathered more than 2,000 attendees across Salesforce’s regional ecosystem. The company has announced the winners of its annual Middle East Partner Awards 2024 across 10 categories.

The Salesforce partner ecosystem in the Middle East has grown 29% in FY24, and these partners have expanded their expertise through a 35% increase in certifications and the addition of 29% more consultants. These partners are helping organizations across all sectors to raise employee productivity and transform with real-time insights and new levels of customer experience.

Steve Corfield, EVP & GM – Global Alliances, Channels & Emerging Products, Salesforce, said, “Our partners are deeply skilled at helping customers transform their operations using the Salesforce platform and products. The awards recognize the immense value and knowledge our partners bring to the Salesforce ecosystem, and the success they enable for our mutual customers.”

Mukesh Kumar, Regional Vice President for Salesforce Alliance & Channels Middle East, said: “The event was a showcase of what a truly empowered partner ecosystem can achieve. The continued growth, creativity, dynamism, skill and dedication of our expanding partner ecosystem made the 2024 awards a truly special occasion. I congratulate all the winners on their excellent work and well-deserved recognition.”

EI-Technologies MENA is the new Customer Success Partner (Implementation – CSAT). Deloitte is the Community Impact Partner, whereas PwC was announced Outstanding Knowledge Partner (Innovation – Credentials). Sales Excellence Partner (Engagement – ACV) award was bagged by CloudzLab. ConX Digital won Digital Partner of the Year award and Accenture bagged the Outstanding New Logo Partner award. Horizontal is the Data & AI Partner of the Year and Ejada won the One A&C Cloud Solution Partner award followed by DTCForce announced as the Rising Star Partner. Last but not the least, Overall Partner of the Year award was bagged by Coberg.

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