Salesforce and AWS Expand Partnership


New joint innovations will enable Customers to more easily build trusted AI Apps, deliver intelligent, Data-Powered CRM experiences, and bring Salesforce Products to AWS Marketplace.

Salesforce has significantly expanded its use of AWS across its full portfolio. It is taking an AWS-native approach for its most strategic and fastest growing innovation, the Salesforce Data Cloud. AWS increases its company-wide use of Salesforce CRM offerings, including adopting Data Cloud to manage its unified customer profiles. 

With Salesforce now available on AWS Marketplace, thousands of joint customers can accelerate their deployment of Salesforce products through seamless buying and billing experiences. The expanded agreement makes it easier for customers to seamlessly and securely manage their data across Salesforce and AWS, and safely and responsibly infuse the latest generative AI technologies into their applications and workflows.

“Today’s announcement is an incredible milestone in the evolution of our longstanding partnership with AWS. We’re bringing together the #No.1 AI CRM provider and the leading cloud provider to deliver a trusted, open, integrated data and AI platform, and ensuring we meet massive customer demand for our products on the AWS Marketplace. With these enhancements to our partnership, we’re enabling all of our customers to be more innovative, productive and successful in this new AI era,” said Marc Benioff, Chair and CEO, Salesforce. 

“Salesforce and AWS make it easy for developers to securely access and leverage data and generative AI technologies to drive rapid transformation for their organizations and industries. With this expanded partnership, our joint customers gain powerful new ways to innovate, collaborate, and build more customer-focused applications using the broadest and deepest set of cloud services,” said Adam Selipsky, CEO, AWS. 
“State Farm has teamed up with both AWS and Salesforce for years, and each collaboration has yielded tremendous value for our teams and the customers we serve. As these two leading companies expand their partnership even further, we anticipate unlocking even more value for the 94 million policies & accounts State Farm serves today,” said Fawad Ahmad, Senior Vice President and Chief Digital Officer, State Farm. 

Salesforce will now support Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API), as part of Salesforce’s open model ecosystem strategy. As part of this partnership, Salesforce will expand its use of AWS, including compute, storage, data, and AI technologies through Hyperforce to further enhance popular services like Salesforce Data Cloud. AWS will also expand its use of Salesforce products such as Data Cloud. 

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