Salesforce AI Enterprise to Accelerate Innovation and Growth


More than 2,000 delegates attended the recent Salesforce World Tour Essentials Dubai to gain insights on transforming their operations around CRM, data, AI, and trust.

Salesforce has showcased the transformative power of its latest AI and cloud-based solutions to more than 2,000 customers, partners and associates at Salesforce World Tour Essentials Dubai. The event also drew attention to the vital role played by technology – particularly by Salesforce’s wider ecosystem – in creating a pipeline of tech talent that provides valuable employment opportunities while driving AI and digital transformation in the region. 

The seniority and number of attendees demonstrated the surging interest in AI and digital transformation solutions in the region, with organizations from across a range of sectors eager to learn more about new technologies that will enable them to fully leverage their data and grow their business in the face of a variety of converging challenges. The event was supported by 49 partner sponsors, featured more than 50 sessions by more than 20 guest speakers.

“Every CEO I speak to knows they need to make major investments in AI to fuel growth and strengthen customer relationships. At Salesforce, we’re excited by the strides our customers and partners in the Middle East are taking to succeed in the AI era. World Tour Essentials Dubai offers the perfect showcase of the region’s potential as a center of innovation,” said Lori Steele, President and CRO, Salesforce EMEA.

“Companies want to embrace technology and leverage their data, but the pace of change often leads to confusion and an inability to act, stifling innovation and agility. We wanted to use Salesforce World Tour Essentials Dubai to demonstrate how our customers can raise productivity, improve visibility, and transform their entire operations by deploying AI and digital tools in a smart way. By embracing the power of AI, organizations in the public and private sector can seize opportunities for growth and contribute to the wider project of economic diversification,” said Thierry Nicault, Area Vice President, Middle East, Salesforce. 

The Salesforce ecosystem of partners in the Middle East has grown 29% in FY24 but the more significant improvement is in the area of certifications with an increase of 35% in total and 29% more consultants. These partners are helping organizations across all sectors to raise employee productivity and transform with real-time insights and new levels of customer experience. Participating organizations, including the Saudi retail giant Cenomi and Abu Dhabi National Exhibition Center, shared their digital transformation journeys.

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