Collaboration streamlines regional distribution, expands partner enablement, and brings enterprise‑grade AI and data integration solutions to 74 MEA markets
Qlik has announced a new strategic partnership with Redington, one of MEA’s largest technology aggregators, to expand access to Qlik’s data integration, analytics and AI portfolio across the Middle East and Africa. Announced on January 20, 2025, the collaboration marks a major step in Qlik’s regional strategy, positioning Redington as its key distributor across 74 countries.
Through this alliance, Redington will streamline reseller operations, strengthen regional support, and deliver a comprehensive enablement ecosystem for partners. This includes training programs, co‑marketing initiatives, demand‑generation campaigns and access to Qlik’s full suite of offerings — including Qlik Talend Cloud® for AI‑ready data integration and Qlik Answers™ for extracting insight from unstructured data.
“MEA organizations are moving fast toward AI‑driven decision‑making, and this partnership ensures they get scalable, trusted solutions tailored to regional realities.”
— Tejas Mehta, SVP & GM, Middle East & Africa, Qlik
David Zember, Senior Vice President of Worldwide Channels and Alliances at Qlik, said Redington’s reach will greatly enhance Qlik’s market penetration. “Redington’s regional expertise and strong partner relationships will help businesses unlock the full potential of their data and drive meaningful outcomes through analytics and AI.”
“Partnering with Redington allows Qlik to expand our reach into one of the most dynamic, rapidly growing markets in the world.”
— David Zember, SVP Worldwide Channels & Alliances, Qlik
Redington executives echoed the sentiment, pointing to rising enterprise demand for reliable, scalable AI‑powered decision‑making. “AI now plays a pivotal role in optimizing operations and unlocking growth opportunities,” said Dharshana Kosgalage, EVP of the Technology Solutions Group. “Our deep regional network enables us to bring Qlik’s capabilities to new markets and empower organisations to thrive in the digital economy.”
“Our regional presence and strong partner network uniquely position us to deliver Qlik’s AI and analytics capabilities into untapped markets.”
— Dharshana Kosgalage, EVP, Technology Solutions Group, Redington MEA
Tejas Mehta, Senior VP & GM, Middle East & Africa, Qlik, said MEA businesses are actively investing in AI, making this partnership timely. “This collaboration ensures organisations have access to advanced, scalable solutions tailored to regional needs.”
The partnership is expected to accelerate AI readiness in MEA, helping enterprises improve data quality with tools like Qlik Talend Trust Score™, build AI‑ready datasets, and transform unstructured data into actionable insight.
