In anticipation of 2023 being hailed as the ‘Year to Envision AI in Every Aspect of Life’ in the technology realm, there is a surge in the global competition for AI dominance. This surge is fueled by the revelation of compelling predictions and expert insights regarding AI’s profound influence. In line with this, Mindware is gearing up to unveil its cutting-edge NexGen solutions at the upcoming GITEX 2023 event. Their primary objective is to forge enduring and mutually beneficial alliances with vendors and channel organizations operating in the Middle East and Africa. Given this strategic mission, it was imperative for Mindware to be an active participant at GITEX. To gain insight into their involvement and their expectations for the event, Associate Editor, channel360mea engaged in conversation with Philippe Jarre, President of the Mindware Group. Below are the excerpts…
What will be your theme of participation at GITEX?
Mindware’s participation will be centred around the theme of ‘Emerging Technologies’ with the aim of supporting business partners to access NextGen technology.
What will your company be showcasing at the event?
Mindware is excited about bringing to GITEX its wide range of technology solutions in emerging areas like AI, IoT, DevOps, and security. By offering support and expertise in these technologies, the company enables its customers to stay ahead of the curve and achieve their business goals.
Mindware is embracing a unified approach to support its partners and ecosystem through its consulting services. As the role of IT distributors continues to evolve, the company recognizes the importance of digital transformation in driving industry growth. To meet the changing demands of businesses, Mindware is committed to offering a comprehensive range of digital solutions to streamline operations, improve customer experience, and gain a competitive advantage. This includes the Mindware Cloud marketplace, automation tools, supply chain capabilities, and as-a-service education portals, all aimed at enabling and empowering partners. These solutions and services will all be showcased at GITEX.
Why is GITEX such an important platform for your company to connect with the Middle East’s technology industry?
Participating in GITEX holds paramount significance for our company in engaging with the Middle East’s technology sector. This dynamic platform not only catalyzes our expansion and outreach efforts but also strategically situates us as pioneers within the region’s technology landscape. Our presence underscores our commitment to innovation, collaboration, and creating a lasting impact in this vital market.
What do you hope to achieve through your participation this year?
Market Expansion – Partnership Development – Networking and Connections.
Our participation in this year’s event is driven by the desire to create a meaningful impact, foster growth, and position ourselves as a key player in the Middle East’s technology landscape.
How does your company help customers with their digital transformation initiatives in the light of the current digital transformation/ hybrid workplace trend?
The traditional responsibilities of IT distributors are changing rapidly. Digital transformation is becoming a key driver of growth in the industry. Businesses are increasingly turning to digital technologies to streamline operations, improve customer experience, and gain a competitive advantage. As a result, IT distributors will need to offer a wide range of digital solutions to help their customers navigate this transformation. Our emphasis must shift towards supporting the technology that underpins this transformation: cloud computing, security, IOT and data analytics. Mindware is investing heavily in these areas and are constantly upskilling to stay as market leaders and help our partners to succeed in the ever-changing technology landscape.
With the recent economic changes and challenges, as well as the addition of too many dynamics to the global trading and commerce industry, we truly believe that a value added distributor (VAD) like Mindware plays a pivotal role in supporting and facilitating the digital transformation across geographies in general and emerging countries in specific.
Where can trade visitors find you at GITEX?
This year, in addition to its stand D1 in Hall 2, Mindware has also secured additional booth, strategically positioned directly across from the company’s main booth. This arrangement aims to enhance networking opportunities with valued partners and vendors.
We are fortunate to have exceptional support from our vendors, with over 20 vendors showcasing their latest products and solutions at our booth. Each year, we strive to introduce something captivating, and this year will be no different.