Artificial Intelligence NEWS

CRM gets power of AI


Salesforce and Deloitte Digital announced a collaboration to provide businesses around the world with the accelerators and strategies they need to deploy trusted AI for CRM. Deloitte Digital will offer its AI services, industry experience, and deep knowledge of data protection regulations to help organizations implement and scale AI Cloud. Together, Salesforce and Deloitte Digital will help clients harness the power of AI for CRM to deliver tailored customer experiences, supercharge company productivity, and safeguard their data.

As per the new Salesforce research reveals that 73% of employees perceive generative AI as introducing new security risks, and almost 60% of those intending to use the technology lack knowledge regarding data security measures.

“Today every organization must become an AI-first company to compete, and that can only be done by adopting technologies rooted in trust and transparency. Salesforce’s work with Deloitte Digital will help ensure organizations have the strategies and technologies they need to confidently adopt and deploy AI for CRM, driving personalized customer experiences and immediate business outcomes,” said Clara Shih, CEO, Salesforce AI.

The collaboration will provide customers with Quantitative, research-backed trust framework to prepare customers to deploy AI for CRM in a way that addresses security, privacy, and compliance requirements from customers and leads to loyalty and brand equity. The Deloitte AI Academy’s commitment to upskill 10,000 professionals across the globe will include training programs to develop and enhance generative AI for CRM skills, fostering the next generation of talent within the Salesforce ecosystem.

“For many years, Deloitte has been leading the industry in AI capabilities anchored in trust. With our extended focus and collaboration with Salesforce, we are able to offer our clients the technical experience and industry-specific knowledge to help them design, develop, and deploy AI solutions that optimize CRM processes, enable personalized customer interactions, and generate actionable insights for strategic decision-making,” said Jim Rowan, principal and U.S. leader for Deloitte Consulting’s Strategy & Analytics Business.
AI Cloud will allow sales reps to quickly auto-generate personalized emails tailored to their customer’s needs. It will also help service teams to auto-generate personalized agent chat replies and case summaries. Developers can auto-generate code, predict potential bugs in code, and suggest fixes.

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