Regional VAD highlights AI as the next frontier, launching its upgraded MAGIC platform and deepening vendor collaborations
Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, is set to make AI the centerpiece of its participation at GITEX Global 2025. With the theme “Artificial Intelligence: The Next Frontier,” the company will officially launch MAGIC 2.0, its proprietary digital platform designed to deliver AI-powered use cases, enhanced transformation capabilities, and deeper integrations across cloud and cybersecurity ecosystems.
“As digital transformation sweeps across the region, AI and cybersecurity are no longer optional; they’re foundational. At GITEX 2025, we’re excited to demonstrate how Mindware is helping customers and partners harness AI to drive real-world results,” said Philippe Jarre, CEO & President of Mindware.
At GITEX, Mindware’s showcase will revolve around three key objectives: building strategic engagements, unveiling its latest AI innovations, and reinforcing its role as the region’s most trusted technology value aggregator. Demonstrations will highlight collaborations with top vendors including Dell Technologies, NVIDIA, Microsoft, AWS, Google Cloud, RSA, Splunk, Trend Micro, Ubiquiti, Archer, Siav, and Everfox. Visitors can expect live demos, spotlight sessions, exclusive promotions, and hands-on AI training initiatives.
Mindware’s momentum in 2025 underscores its regional expansion and partnerships. The company recently partnered with IBM in Saudi Arabia and Autodesk across the UAE and KSA, while also expanding into East Africa earlier this year. These initiatives strengthen its position in high-growth markets and reflect its ongoing investments in AI-led solutions and channel enablement.
Mindware will welcome visitors at stand H2-A30, Dubai World Trade Centre, from October 13–17, 2025, where it will showcase its vision for intelligent technology in the AI era.
