Company gears up to showcase latest memory and storage innovations at Gitex Global 2025
Lexar, a global leader in flash memory solutions, has announced a major milestone in its regional growth journey with availability in over 5,000 retail stores across the Middle East and Africa (MEA). This marks a fivefold expansion in the company’s retail footprint, underscoring its long-term commitment to the region and its positioning as a hub for imaging innovation, gaming, and digital creativity.
“Our rapid growth in the Middle East and Africa reflects both the rising demand for reliable memory solutions and the strength of our retail partnerships.”
– Fissal Oubida, General Manager – Middle East, Africa & India, Lexar
The announcement comes just weeks ahead of Gitex Global 2025, where Lexar will showcase its latest lineup of professional-grade memory and storage solutions tailored for photographers, videographers, gamers, and content creators. The company will exhibit at Hall 1, Stand H1-25, highlighting technologies designed to meet the evolving needs of today’s data-driven lifestyle.
Central to Lexar’s strategy is “The Lexar Way”—a collaborative approach that empowers channel partners with resources, training, and marketing support to drive growth and consumer engagement. Through regular seminars, roadshows, and incentivized campaigns, the company equips its partner ecosystem to adapt quickly to shifting customer expectations and industry trends.
“Lexar has been empowering the world with memory innovations for nearly 30 years, helping transform the lives of photographers, videographers, and creators while shaping the future of digital storage,” said Fissal Oubida, General Manager – Middle East, Africa & India at Lexar. “The steady expansion of our retail footprint is a demonstration of our long-term commitment to the MEA region, which has emerged as one of the most dynamic markets for imaging and digital content creation.”
The company’s growth in MEA has been fueled by a surge in demand for reliable, high-performance storage solutions, coupled with strong partnerships with leading retailers across the region. Lexar’s lineup—including memory cards, USB drives, SSDs, DRAM, and card readers—continues to gain traction among both professionals and consumers.
Looking ahead, Lexar plans to strengthen its dominance in MEA by expanding its retail presence further, forging new collaborations, and introducing product offerings specifically tailored to local market needs. “Our presence in MEA represents a cornerstone of our continued success globally. Gitex Global will serve as the perfect platform to unveil our next wave of innovations,” Oubida added.
