Strategic partnership strengthens Nutanix’s partner-first strategy and accelerates managed services adoption across the region
Nutanix has appointed BPS as its first aggregator for Managed Service Providers (MSPs) across the Middle East and Egypt, marking a significant milestone in Nutanix’s regional go-to-market strategy.
The partnership is designed to strengthen Nutanix’s partner ecosystem by enabling MSPs to scale faster, simplify onboarding, and deliver Nutanix solutions through flexible, consumption-based models. For customers, the collaboration promises easier access to trusted local MSPs, consistent service delivery, and solutions aligned with evolving business requirements.
By combining Nutanix’s hybrid multicloud platform with BPS’s extensive regional reach and market expertise, the partnership aims to empower partner growth while helping organizations modernize IT environments, optimize costs, and accelerate digital transformation initiatives.
Managed Service Providers are increasingly central to enterprise IT strategy as organizations reassess where and how data is deployed—balancing performance, compliance, data sovereignty, cost efficiency, and trust. In this environment, MSPs play a critical role in simplifying complexity and enabling customers to adopt flexible, resilient cloud architectures.
Recognizing this shift, Nutanix has introduced a purpose-built MSP program aligned to long-term partner and customer needs. The program supports modern workloads including external storage, Kubernetes, and emerging AI use cases, while offering the flexibility MSPs require in both consumption and service delivery models to meet specific business outcomes.
Through its collaboration with BPS, Nutanix aims to accelerate the adoption of this MSP program across the region. The agreement also supports Nutanix’s continued expansion of its managed services footprint across the Middle East and Africa, complementing an ecosystem of more than 400 MSPs globally.
“Appointing BPS as a key MSP aggregator represents a strategic evolution in how Nutanix engages with managed service providers,” said Shaista Ahmed, Director – Channel & Ecosystem, Middle East & Africa at Nutanix. “By leveraging BPS’s reach and expertise, we can accelerate partner adoption, deliver tailored solutions, and enable a more focused and sustainable approach to serving this critical market segment.”
“Being named Nutanix’s first MSP aggregator across the Middle East and Egypt is a major milestone for BPS,” said Negib Abouhabib, General Manager, BPS. “Together, we are enabling faster onboarding, simplified consumption models, and stronger go-to-market execution, empowering MSPs to deliver consistent, high-value services with confidence.”
