ASUS celebrated its regional partner ecosystem and marked the debut of its next‑generation flagship commercial laptop, the ExpertBook Ultra, at the ASUS Partner Excellence Night 2026, held at Fairmont, The Palm in Dubai. The annual gathering brought together leading partners from across the Middle East, Turkey, and Africa (META), recognising their contributions and offering an exclusive first look at ASUS’s forthcoming AI‑ready commercial device.
Tolga Özdil, Regional Commercial Director, META at ASUS, praised partners for their enduring collaboration. “ASUS Partner Excellence Night 2026 is a chance for us to acknowledge our partners for their commitment and trust. Their collaboration has been central to our growth in the region, all of which wouldn’t be possible without their consistent support,” Özdil said. He added that ASUS is equally excited to introduce the ExpertBook Ultra as part of its next wave of commercial innovation.
“Innovation grows stronger when great technology meets great partners.”
Tolga Özdil, Regional Commercial Director, META at ASUS
The highlight of the evening was the regional unveiling of the ExpertBook Ultra, a lightweight powerhouse designed for the AI‑driven workforce. Weighing under 1 kilogram and measuring 10.9 mm thin, the device targets modern professionals seeking high performance in a compact form factor. Powered by up to an Intel Core Ultra X9 Series 3 processor and featuring up to 50 TOPS NPU, the laptop handles on‑device AI workloads efficiently while optimising battery life.
The device comes pre‑installed with ASUS MyExpert, a suite of AI‑powered productivity tools with enterprise‑grade security, enabling organisations to protect sensitive data while enhancing operational efficiency.
ASUS emphasised that its efforts align closely with the UAE National Strategy for Artificial Intelligence 2031, reinforcing its commitment to accelerating AI adoption and supporting digital transformation across key sectors.
During the event, ASUS honoured standout partners for their performance in 2025:
- Emerging Partner of the Year: Technoplus
- Silver Partner of the Year: Goodwill Infotech
- Platinum Partner of the Year: MarsSys
- Emerging Distributor of the Year: Tartan
- Distributor of the Year: Cellutech
- Partner of the Year – NUC Business: Supertech
- Distributor of the Year – NUC Business: ASBIS
- AI Factory Deployment Partner of the Year – ISG Business: MBUZZ
