The story begins in London, where on a crisp February morning in 2026, Westcon‑Comstor quietly set the stage for what could become one of the most significant shifts in the EMEA networking channel. With one announcement, the global technology distributor opened the door to a model that challenges everything enterprises thought they knew about building and scaling networks.
That announcement was the arrival of Meter, the California‑born Networking‑as‑a‑Service (NaaS) disruptor that has spent a decade rethinking how enterprise networks should work. Now, through its first-ever EMEA distribution agreement, Meter is stepping into one of the world’s most dynamic and opportunity-rich regions and Westcon‑Comstor is its launchpad.
For years, partners across Europe, the Middle East, and Africa have faced the same frustrations: complex deployments, unpredictable pricing, growing operational burdens, and customer budgets strained by traditional networking investments. Meter’s model challenges all of that.
“This is a true utility network model simple, scalable, and built for partner success.”
— Daniel Hurel, SVP, Westcon EMEA Go‑To‑Market
By bundling hardware, software, and managed services into a single subscription, and by pricing it by site size instead of device count, the company offers something enterprises crave: clarity, predictability, and simplicity. And for partners, it unlocks something even more valuable high‑margin recurring revenue without new overheads.
The deal signals more than just a new vendor in Westcon’s portfolio. It represents a shift toward how modern organisations want to consume networking: as a utility, predictable and invisible, humming in the background while businesses focus on growth.
Westcon plans to supercharge Meter’s expansion with its signature value-added services partner training, lifecycle management, data-backed insights, and enablement resources designed to accelerate adoption across new markets.
What sets Meter apart isn’t just its packaging; it’s the engineering philosophy behind it. A single operating system powers its switching, Wi‑Fi, security, and power stack, giving distributed enterprises from retail chains to logistics hubs to sprawling university campuses a network that acts as one.
“Meter offers a fresh, simple and profitable approach to networking,” Hurel noted. And for Meter, the partnership signals confidence. “Westcon-Comstor is the ideal ally to bring our vision to EMEA,” added Adam Ulfers, Meter’s Head of Sales and Channel.
As the NaaS wave accelerates, this partnership feels less like a transaction and more like the opening chapter of a new networking era one where the channel finally gets a model built for them.
