Dubai’s technology landscape felt the shift on February 13th as Veeam Software unveiled a trio of strategic appointments designed to accelerate its channel momentum across Europe, the Middle East, and Africa. In a region where SaaS adoption, data intelligence, and AI-driven resilience are reshaping transformation agendas, Veeam sent a clear message: the channel sits at the heart of its future.
Under the leadership of Kinda Baydoun, Veeam’s renewed channel strategy is now powered by three seasoned specialists Nick McAlister, Charbel Zreiby, and Roman Brandl each bringing deep expertise and regional insight to amplify partner success and enterprise growth.
“I’m excited to strengthen partner growth with a unified, SaaS‑first strategy across the UKI region.”
— Nick McAlister, Channel Director UKI
For Veeam, the timing is intentional. With the expansion of the Veeam Data Cloud portfolio and the integration of Securiti AI, the company is leading the push toward a unified, secure, SaaS-first approach to modern data protection. Partners across EMEA are increasingly seeking solutions that combine operational simplicity with enterprise-grade resilience and this leadership team is built to deliver exactly that.
“EMEA East is a uniquely dynamic region our goal is to build relationships rooted in trust, collaboration, and measurable impact.”
— Charbel Zreiby, Channel Director EMEA East
McAlister brings decades of channel influence, having shaped billion‑dollar programs across Europe. Zreiby adds two decades of momentum across Turkey, the Middle East, and Africa, known for his relationship‑driven leadership in diverse markets. Brandl strengthens Veeam’s enterprise reach, equipped with Pan‑EMEA alliance expertise and a strong track record in partner‑led enterprise expansion.
With enhanced partner coverage, deeper engagement with GSIs and alliances, and a SaaS-first mindset driving the roadmap, Veeam is preparing its channel ecosystem for its next era of growth.
“Our enterprise partners are ready for the next level of innovation together, we’ll accelerate Veeam’s leadership in the enterprise segment.”
— Roman Brandl, Enterprise Channel Director EMEA
Three leaders. One strategy. A clear vision: to define the future of enterprise data resilience across EMEA with partners at the core.
