Company focuses on AI, HPC, energy efficiency, and data sovereignty to help regional businesses simplify data management
Pure Storage, a pioneer in advanced data storage technologies, will showcase its Enterprise Data Cloud (EDC) at GITEX Global 2025 (Hall 5, Stand B30). Having participated in the region’s flagship tech event for more than a decade, the company is set to spotlight how its EDC architecture can help enterprises navigate the growing challenges of AI workloads, High-Performance Computing (HPC), cyber resilience, and data sovereignty.
With regional organisations under pressure to modernise applications, ensure compliance, and maintain energy efficiency, Pure Storage is positioning EDC as a game-changer. The platform eliminates silos, simplifies data management, reduces power and space consumption, and empowers enterprises to extract more value from their data while future-proofing infrastructure.
“To fully seize the incredible opportunity that AI and other transformative technologies present, it’s time organisations stopped managing storage and started managing data,” said Omar Akar, Regional Vice President, METCA, Pure Storage. “Our goal is to remove complexity and make storage almost self-driving by bringing together infrastructure, intelligence, and integrated services into one consistent experience.”
The timing is crucial. AI adoption and demand for GPU-as-a-Service are accelerating, yet data sovereignty concerns remain a top priority in the Middle East. Businesses face geopolitical uncertainty, regulatory scrutiny, and growing customer expectations around who controls access to sensitive data. Pure Storage’s architecture—spanning hardware, software, and services—offers transparency, automation, and agility to address these risks.
At GITEX, Pure Storage will demonstrate how its EDC approach integrates intelligence, governance, and resilience into a single data experience. Akar emphasized that the company’s focus is on enabling customers to achieve higher performance, lower risks, and faster innovation across digital strategies.
Pure Storage invites attendees to explore its stand and learn how EDC is helping organisations balance innovation with compliance and operational efficiency in today’s AI-driven economy.
